In Fashion Industry, having a Unique Fashion Brand is very important to help make your clothing brand stand out from the rest. Fashion Brand Uniqueness can be your business name & logo, Designs and Creative designs, Fabric and colors branding, Models, etc. Branding a unique fashion business requires a lot and can be started gradually. All the Big Fashion Brand in the world start from someway with a lot of focus and consistency.
Instant Identity which can always be used as uniqueness is very important. Check all the popular brand in the world, is either you instantly recognize them with their Business name or logo or designs etc Most of them started building those little things a very long time with mission, vision and consistency.
Here, I will be giving you tips on how to build an instant Identity Ready to Wear Fashion Brand.
Note: Firstly, you have to be unique with your business name, Logo, models, designs etc. They are a lot of fashion designers who can sew anything but having your own identity will always separate you from them.
1. Business Name and Logo Branding :
When choosing a business name always come with something unique, simple and friendly to pronounce. You need to make sure that your business name has never being used by another brand and make research to verify it. You can Google the name you can up with and see if someone is using your business name already. Some examples of unique business name I have seen are: Odeva Nigeria, Ibe Tribal, Xzenda, Violaflair, Bubu Blaq, Nefpatra etc Some people have already started making mistakes by putting Apparel, Couture, houseof, designs, style etc which is now popular and confusing. Secondly, your logo much be simple to memorize by your customers. And some designers make mistakes of requesting for mockup (3D logo) than the actual logo. Look for a professional Graphic designer to design a perfect logo of your brand, Logo that tells story about your brand.
2. Your design and creativity :
Your creativity in Fashion Industry matters a lot and requires a lot skills and experience to master. Making dresses without a signature designs is like being an ordinary tailor that can use sewing machines to sew any clothes. What can also stand you out is your designs example, Odeva Nigeria has one of best unique designs I have ever seen with instant identity.
3. Fabric Branding :
You can as well use fabric to give your brand an instant identity. Your choice of fabrics, color, patterns etc can as well make you stand out. For instance, You can use Ankara or Adire and these two prints has different patterns, designs and colors. Adire now has a lot of beautiful different colors, patterns and designs.
4. Modeling :
Modeling is another factor mostly fashion designers ignore but a huge one to help people instantly identify your brand. You can hire models and do it on low budget by identifying a friend or Relation with a perfect figure and make dresses for them freely. And you need to make sure you used the model or models to promote your wears. For instance; @grass_field, @neyekafashion, @bubu.blaq, @edots_clothing. You can recognize these brands with their models instantly.
Note : They are so many factors but this is the ones we can discuss for now and All these requires consistency and creativity. Hope this helps you someone today.
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