Meet Oluomachi Egbo, a lady from Enugu South, Enugu State, Nigeria with a big dream. When she was little, she loved playing with dolls and making cute things for them. Her mom, who was a seamstress, helped her learn to sew using bits of leftover fabric.
But as she grew up, Oluomachi developed a strong desire to become a fashion designer. Despite facing doubts from others who thought careers like engineering or nursing were better, she didn’t give up.
She spent hours searching the internet, asking Google countless questions about how to start in fashion. Eventually, she graduated from fashion college with excitement and hope, ready to start her own brand.
Launching her brand “Machi Stitches” was a dream come true, but the real challenge came next. Within a few months, her business struggled, and Oluomachi felt scared. Then, she stumbled upon a book called “Emyth,” which became her guide.
The book taught her that success in business is about understanding the customer journey—getting your brand in front of the right people and building a community. This changed her perspective, making her realize that business is more about strategies and less about emotions.
Determined to fill her knowledge gap, Oluomachi immersed herself in fashion marketing. She attended events, took courses, and read books until she felt confident. She compared it to learning to drive a car—it’s not just about knowing how, but about getting better at it.
With newfound knowledge, she tested and failed, refusing to give up. And then came the breakthrough—her passion was not just alive; it was making money. Oluomachi decided to share her expertise, becoming a fashion brand strategist and helping others succeed.
Living in Nigeria, Oluomachi faced challenges, heard a lot of “no’s,” and struggled to pay bills. But through it all, she learned that even without a perfect solution, taking one step at a time can lead to success.
Her message is simple: keep moving forward, no matter what. Oluomachi Egbo’s story is proof that with determination, learning, and a willingness to help others, anyone can find success in their passion, just like she did in the world of fashion.
Instagram Handle – @mhiz_machi